With more than 700 million business professionals, it has evolved into one of the best content marketing platforms for B2B businesses. Nowadays, almost every business professional has a LinkedIn profile. Just like any other social network, many clients who have business pages expect to know their engagement metrics as part of the social media management services they pay for. Over the last several years, LinkedIn has grown far beyond just being another job site. Which Metrics Does LinkedIn Analytics Measure? In this post, we’ll cover the top five LinkedIn metrics to track and focus in on LinkedIn dashboard and reports to make it scalable for you to take on as many clients as you like. Whether you’re promoting awareness of their brand or boosting credibility among peers, tracking your clients’ LinkedIn Analytics will help you identify which parts of your LinkedIn marketing campaigns are working and which aren’t. How is your agency measuring its LinkedIn marketing efforts? Do you know which metrics to monitor? But you need to communicate that strategy effectively using the right LinkedIn analytics tools. An effective LinkedIn marketing strategy will help your clients build their brand and generate leads.

LinkedIn is the king of B2B social media marketing.

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